Brand Consistency Across Platforms Grows Revenue by 20%
Brand Health Checker is a powerful self-assessment tool to measure your brand's perception in the market. It analyses crucial parameters like clarity, differentiation, relevance, recall, and consistency, offering a quick yet insightful assessment in under 10 minutes. In short, this is a quick inside-out self-check on your brand's vision vs business reality.
Who this is for
This powerful tool is built for founders, brand owners and managers, marketing managers to analyze various aspects of your brand and identify critical gaps in perception. The tool suggests a roadmap to fix them.
What Will YouAssess
Our Purpose-CentricBranding Methodology
Our brand audit methodology has been tried and tested over brands for decades. It identifies critical gaps in brand perception and establishes a strong foundation for your brand's development.
40 Strategic Questions
Incisive questions to assess key aspects of your brand, consumer, market, employees, and organizational culture
8 Modules
Purpose-centric categories to critically analyse the vision vs reality gaps
Gap Analysis Dashboard
A visual representation of your brand's vision alignment and critical gaps
Truth Framework Evaluation
A comprehensive assessment of understanding your product, market and consumer
Implementation Roadmap
Actionable steps and marketing plan insights to take away based on the gaps identified
Module Overview
Vision & People Gap Analysis
Assesses alignment between founder's vision and current business reality.
People & Image Gap Analysis
Evaluates how well internal culture aligns with brand promises.
Vision & Image Gap Analysis
Measures gaps between intended brand vision, purpose, and customer perception.
Truth Assessment Framework
Evaluates understanding of product, market, and consumer insights.
Brand Foundation Strength
Assesses clarity and strength of brand positioning, purpose, values, and personality.
Brand Expression Consistency
Evaluates consistency of how the brand is expressed visually and verbally.
Brand Manual & Guidelines
Assesses the documentation clarity, quality, and implementation of brand guidelines.
Marketing Implementation & Performance
Evaluates the alignment of brand strategy and marketing activities.
Unlock the Right Plan for Your Brand
| Features | Solo Check Free |
Team Check ₹1,999One time |
360 Review ₹2,999One time |
360 Deep Dive ₹4,999One time |
Enterprise Custom |
|---|---|---|---|---|---|
| Ideally meant for | For individual founders & marketers. | For leadership teams and core staff. | For brands wanting team + customer input. | For growing brands with large teams and customer bases. | For large organisations & portfolios – custom. |
| 1. Perspectives & Participants | |||||
| Founder Perspective | ✅ | Up to 2 | Up to 5 | Up to 10 | Custom |
| Top Management Perspective | ❌ | Up to 5 | Up to 10 | Up to 25 | Custom |
| Team Perspective | ❌ | Up to 20 | Up to 50 | Up to 100 | Custom |
| Customer Perspective | ❌ | ❌ | Up to 100 | Up to 1000 | Custom |
| 2. Core Diagnostics & Insights | |||||
| Brand Health Overview | ✅ | ✅ | ✅ | ✅ | ✅ |
| Brand Score | ✅ | ✅ | ✅ | ✅ | ✅ |
| Brand Personalization | ❌ | ❌ | ✅ | ✅ | ✅ |
| Modules (1–8) | ✅ | ✅ | ✅ | ✅ | ✅ |
| Brand Gap Analysis | ✅ | ✅ | ✅ | ✅ | ✅ |
| Brand Truths Analysis | ✅ | ✅ | ✅ | ✅ | ✅ |
| Module-wise Performance Metrics | ✅ | ✅ | ✅ | ✅ | ✅ |
| Brand Foundation Strength Analysis | ✅ | ✅ | ✅ | ✅ | ✅ |
| 3. Recommendations, Roadmap & Monitoring | |||||
| Priority Action Recommendations | ✅ (Basic) | ✅ (Basic) | ✅ | ✅ | ✅ |
| Workshop Recommendations | ❌ | ✅ | ✅ | ✅ | ✅ |
| Implementation Roadmap | ❌ | ✅ | ✅ | ✅ | ✅ |
| Re-Assessment Access | ❌ | Up to 3 | Up to 10 | Unlimited | Unlimited |
| Brand Gap Monitoring | ❌ | ❌ | ❌ | ❌ | ✅ |
| Market Overview & Trends | ❌ | ❌ | ❌ | ❌ | ✅ |
| Competitor Benchmarking | ❌ | ❌ | ❌ | ❌ | ✅ |
| Advanced Analytics & KPIs | ❌ | ❌ | ❌ | ❌ | ✅ |
| 4. Consultation, Support & Validity | |||||
| Consultation Included | ❌ | 60 min (one-time) | 60 min (one-time + one follow up) | 60 min / month | Ongoing |
| Dedicated Brand Manager | ❌ | ❌ | ❌ | ✅ | ✅ |
| Email Support SLA | NA | 24–36 hrs | 12–24 hrs | 8 hrs (Priority) | Priority + Meetings |
| Plan Validity | One Time | 1 Month | 3 Months | 3 Months | Unlimited |
Choose a plan. Tap "View full features" to see what's available and not available.
Solo Check
Free
For individual founders & marketers.
All 8 modules free · Register after module 3
View full features
- Ideally meant for
- For individual founders & marketers.
- 1. Perspectives & Participants
- ✅ Founder Perspective
- ❌ Top Management Perspective
- ❌ Team Perspective
- ❌ Customer Perspective
- 2. Core Diagnostics & Insights
- ✅ Brand Health Overview
- ✅ Brand Score
- ❌ Brand Personalization
- Modules: 1–3
- ✅ Brand Gap Analysis
- ✅ Brand Truths Analysis
- ✅ Module-wise Performance Metrics
- ✅ Brand Foundation Strength Analysis
- 3. Recommendations, Roadmap & Monitoring
- ✅ Priority Action Recommendations (Basic)
- ❌ Workshop Recommendations
- ❌ Implementation Roadmap
- ❌ Re-Assessment Access
- ❌ Brand Gap Monitoring
- ❌ Market Overview & Trends
- ❌ Competitor Benchmarking
- ❌ Advanced Analytics & KPIs
- 4. Consultation, Support & Validity
- ❌ Consultation Included
- ❌Dashboard history available only on paid plans
- ❌ Dedicated Brand Manager
- Email Support: NA
- Plan Validity: Free forever · One assessment
Team Check
₹1,999
For leadership teams and core staff.
View full features
- Ideally meant for
- For leadership teams and core staff.
- 1. Perspectives & Participants
- ✅ Founder Perspective (Up to 2)
- ✅ Top Management Perspective (Up to 5)
- ✅ Team Perspective (Up to 20)
- ❌ Customer Perspective
- 2. Core Diagnostics & Insights
- ✅ Brand Health Overview
- ✅ Brand Score
- ❌ Brand Personalization
- Modules: 1–8
- ✅ Brand Gap Analysis
- ✅ Brand Truths Analysis
- ✅ Module-wise Performance Metrics
- ✅ Brand Foundation Strength Analysis
- 3. Recommendations, Roadmap & Monitoring
- ✅ Priority Action Recommendations (Basic)
- ✅ Workshop Recommendations
- ✅ Implementation Roadmap
- Re-Assessment: Up to 3
- ❌ Brand Gap Monitoring
- ❌ Market Overview & Trends
- ❌ Competitor Benchmarking
- ❌ Advanced Analytics & KPIs
- 4. Consultation, Support & Validity
- Consultation: 60 min (one-time)
- ❌ Dedicated Brand Manager
- Email Support: 24–36 hrs
- Plan Validity: 1 Month
360 Review
₹2,999
For brands wanting team + customer input.
View full features
- Ideally meant for
- For brands wanting team + customer input.
- 1. Perspectives & Participants
- ✅ Founder Perspective (Up to 5)
- ✅ Top Management Perspective (Up to 10)
- ✅ Team Perspective (Up to 50)
- ✅ Customer Perspective (Up to 100)
- 2. Core Diagnostics & Insights
- ✅ Brand Health Overview
- ✅ Brand Score
- ✅ Brand Personalization
- Modules: 1–8
- ✅ Brand Gap Analysis
- ✅ Brand Truths Analysis
- ✅ Module-wise Performance Metrics
- ✅ Brand Foundation Strength Analysis
- 3. Recommendations, Roadmap & Monitoring
- ✅ Priority Action Recommendations
- ✅ Workshop Recommendations
- ✅ Implementation Roadmap
- Re-Assessment: Up to 10
- ❌ Brand Gap Monitoring
- ❌ Market Overview & Trends
- ❌ Competitor Benchmarking
- ❌ Advanced Analytics & KPIs
- 4. Consultation, Support & Validity
- Consultation: 60 min (one-time + one follow up)
- ❌ Dedicated Brand Manager
- Email Support: 12–24 hrs
- Plan Validity: 3 Months
360 Deep Dive
₹4,999
For growing brands with large teams and customer bases.
View full features
- Ideally meant for
- For growing brands with large teams and customer bases.
- 1. Perspectives & Participants
- ✅ Founder Perspective (Up to 10)
- ✅ Top Management Perspective (Up to 25)
- ✅ Team Perspective (Up to 100)
- ✅ Customer Perspective (Up to 1000)
- 2. Core Diagnostics & Insights
- ✅ Brand Health Overview
- ✅ Brand Score
- ✅ Brand Personalization
- Modules: 1–8
- ✅ Brand Gap Analysis
- ✅ Brand Truths Analysis
- ✅ Module-wise Performance Metrics
- ✅ Brand Foundation Strength Analysis
- 3. Recommendations, Roadmap & Monitoring
- ✅ Priority Action Recommendations
- ✅ Workshop Recommendations
- ✅ Implementation Roadmap
- Re-Assessment: Unlimited
- ❌ Brand Gap Monitoring
- ❌ Market Overview & Trends
- ❌ Competitor Benchmarking
- ❌ Advanced Analytics & KPIs
- 4. Consultation, Support & Validity
- Consultation: 60 min / month
- ✅ Dedicated Brand Manager
- Email Support: 8 hrs (Priority)
- Plan Validity: 3 Months
Enterprise
Custom
For large organisations & portfolios – custom.
View full features
- Ideally meant for
- For large organisations & portfolios – custom.
- 1. Perspectives & Participants
- ✅ Founder Perspective
- ✅ Top Management Perspective
- ✅ Team Perspective
- ✅ Customer Perspective
- 2. Core Diagnostics & Insights
- ✅ Brand Health Overview
- ✅ Brand Score
- ✅ Brand Personalization
- Modules: Custom
- ✅ Brand Gap Analysis
- ✅ Brand Truths Analysis
- ✅ Module-wise Performance Metrics
- ✅ Brand Foundation Strength Analysis
- 3. Recommendations, Roadmap & Monitoring
- ✅ Priority Action Recommendations
- ✅ Workshop Recommendations
- ✅ Implementation Roadmap
- ✅ Re-Assessment Access
- ✅ Brand Gap Monitoring
- ✅ Market Overview & Trends
- ✅ Competitor Benchmarking
- ✅ Advanced Analytics & KPIs
- 4. Consultation, Support & Validity
- Consultation: Ongoing
- ✅ Dedicated Brand Manager
- Email Support: Priority + Meetings
- Plan Validity: Unlimited
Is your brand thriving, surviving or flattening?
Find out right now!
Free Assessment | 10 Min Completion | Instant Results